Inside the Imi Standard: why we obsess over the cuticle
Three pillars guide every IMI tool: quality, elegance, and technology. Here's what each of those means at the strand level — and why it changes how your hair moves.
Tag the-imi-standard
Three pillars guide every IMI tool: quality, elegance, and technology. Here's what each of those means at the strand level — and why it changes how your hair moves.