How to Get the Best Results from Your Imi Hair Care System
Three small routine changes — drawn from professional stylists — that cut your morning by 40% and leave hair healthier in the process.

Every great morning has a structure. Stylists who work the chair eight hours a day don’t reach for whichever tool is closest — they reach for the right one, in the right order, at the right temperature. The difference between a 25-minute blow-out and a 12-minute one is rarely speed of motion. It’s sequence.
Beautiful hair starts long before the final styling step
At Imi, we believe great hair is not about using more heat. It is about using the right amount of moisture, airflow, and intelligent styling technology to help your hair look smoother, shinier, and healthier over time.
Each Imi tool is designed to work beautifully on its own. But together, they create a complete styling system designed to bring salon-quality results into your everyday routine.
Here’s how to get the best out of your Imi Hair Care System.
Using Imi Air Smart IntelliSense™ hairdryer on Its Own
Imi Air Smart™ is more than just a hair dryer. It is designed to dry hair intelligently while helping reduce unnecessary heat exposure.
Step 1: Start with Imi IntelliSense™ Mode
Begin with Imi IntelliSense™ mode and dry your scalp and hair to approximately 70–80%.
Our intelligent sensing technology continuously adjusts airflow and temperature based on distance from your hair, helping deliver efficient drying while taking the guesswork out of heat control.
Tip: Avoid attaching a nozzle when using IntelliSense™ mode, as it may interfere with the sensor performance.
Step 2: Switch to Hair Length Mode
Once your hair is mostly dry, switch to the hair length setting that matches your hair.
This helps finish the drying process while shaping and refining your final look.
Step 3: Lock It In with Cool Air
Finish with cool mode to help smooth the cuticle, reduce flyaways, and enhance shine.
A cool finish helps create that soft, polished, healthy-looking finish.
Using the Imi Air Straightener on Its Own
Imi Air Straight™ is designed to smooth and straighten hair using high-speed airflow instead of traditional hot plates.
Step 1: Start with Damp Hair
Hair should be approximately 70–80% dry before styling.
Hair that is too wet may create frizz.
Hair that is too dry may not hold shape as effectively. That’s why we recomend using the Imi Hair Towel if you own one.
The ideal starting point is slightly damp hair.
Step 2: Section Your Hair Properly
Work in smaller, clean sections.
This allows the airflow to work more effectively and helps create a smoother, sleeker finish.
Step 3: Glide with Gentle Tension
As you glide the Air Straight™ through your hair, apply gentle tension to guide each section smoothly.
This helps align the cuticle and creates that polished, salon-finish look.
Step 4: Keep a Slight Downward Angle
A slight downward angle helps smooth the hair cuticle while reducing puffiness and enhancing shine.
Step 5: Finish with Cool Shot
Complete your styling routine with cool air to help lock in the shape and boost shine.
Everyday Styling Without Hot Plates
Unlike conventional straighteners, Imi Air Straight™ does not rely on hot plates.
This allows for everyday styling with less harsh direct heat exposure to the hair.
Using the Imi Air Styler on Its Own
Imi Air Styler uses intelligent airflow to curl, shape, smooth, and volumize your hair with ease.
Step 1: Start with Slightly Damp Hair
Hair should be approximately 70–80% dry before styling.
If your hair is already dry, lightly mist it with water before use.
Too wet = styles take longer to set
Too dry = curls may not hold as well
That’s why we recomend using the Imi Hair Towel if you own one.
Step 2: Detangle Thoroughly
Smooth, tangle-free hair allows the airflow to wrap each section evenly.
This helps create smoother, shinier curls with less frizz.
Step 3: Work in Small Sections
Use sections approximately 1 inch wide.
Smaller sections allow the airflow to fully wrap and shape the hair more effectively.
Step 4: Fully Dry Each Section
Allow the barrel to completely dry each section before moving on.
The style sets as the hair dries.
Step 5: Use Cool Shot Before Releasing
Apply cool air for a few seconds before releasing the curl.
This helps lock in the shape and improve curl longevity.
Step 6: Let the Curl Cool
Allow curls to cool completely before brushing or running your fingers through them.
This helps preserve the curl pattern and improve hold.
Using the Imi Air Smart IntelliSense™ hairdryer + Imi Air Straightener Together
This combination is perfect for sleek, smooth, everyday hair.
Step 1: Prep with the Imi Air Smart™ IntelliSense™ hairdryer
Start with the Imi Air Smart™ IntelliSense™ hairdryer mode and dry your hair to approximately 70–80%.
Step 2: Move Directly to the Air Straightener
There is no need to fully dry the hair first.
The remaining moisture helps the Imi Air Straightener shape the hair more effectively while reducing unnecessary heat exposure.
Step 3: Section and Style
Work through the hair in sections using gentle tension and a slight downward angle.
Step 4: Finish with Cool Shot
Lock in the style while adding shine and smoothness.
Best For
•Sleek straight styles • Soft natural movement • Frizz control • Everyday styling
Using the Imi Air Smart IntelliSense™ hairdryer + Imi Air Styler Together
This pairing is ideal for curls, waves, volume, and blowout-inspired styles.
Step 1: Prep with the Imi Air Smart™ IntelliSense™ hairdryer
Use Imi IntelliSense™ mode until hair is approximately 70–80% dry.
Step 2: Switch to the Imi Air Styler
Attach your preferred styling barrel or brush and work in small sections.
Step 3: Fully Dry Each Section
Allow the airflow to completely dry each section before moving on.
This helps properly set the style.
Step 4: Use Cool Shot
Cool air helps lock in the curl pattern and improve style longevity.
Step 5: Let the Curls Cool
Allow curls to cool before brushing or loosening them.
This helps maximize hold and maintain shape for longer.
Best For
• Soft curls• Glamorous waves• Root volume• Blowout styles• Occasion styling
The Imi Styling Philosophy
Most people focus only on the styling step.
At Imi, we believe beautiful hair starts earlier than that.
The real secret is moisture control.
Hair that is too wet is difficult to shape.
Hair that is too dry struggles to hold a style.
That is why the Imi system is designed around the 70–80% drying sweet spot.
Air Smart IntelliSense™ hairdryer prepares the hair.
Air Straighter smooths and straightens.
Air Styler shapes and curls.
Together, they help you create smoother, shinier, healthier-looking styles with less harsh heat exposure and more control over your final look.
Because great hair should feel effortless.
Glow Brighter


